About Us

About Us

Child Poverty Action Group (CPAG) is an independent charity working to eliminate child poverty in New Zealand through research, education and advocacy.

In a country like New Zealand, with ample resources, child poverty could be eliminated completely.  Its all about Choice.

Children flourish when they have the basics: nutritious food; a warm, safe home; medical attention if they are sick and a good education.  Sadly, too many children in New Zealand don’t have the basics.

We speak out on behalf of the thousands of children in New Zealand whose meagre standard of living compromises their health, education and well-being

The Child Poverty Action Group was formed in 1994 out of deep concern for the rising level of poverty in New Zealand and its effects on children.  CPAG has over 3,500 members and supporters across New Zealand including leading academics, doctors, teachers, health workers, community workers and many other people concerned about the poorest children in New Zealand society.

CPAG has regional networks in Whangarei, Auckland, Wellington, Christchurch, Nelson and Dunedin.  We also work closely with other child-focused organisations.

Our guiding principle:

The guiding principle of CPAG is the right of every child to security, food, shelter, education and healthcare. Mā ngā tamariki te iho

The four pou (underlying values) within CPAG’s kaupapa

Mana –  We acknowledge and uphold the mana of all children.

Manaakitanga – We believe that our society should show respect, generosity and care for all children as taonga.

Kotahitanga -  We work collectively to uphold the mana of all children and to ensure they flourish.

Mātauranga – We believe that child centred knowledge is essential to upholding their mana and enabling them to thrive

CPAG's kaupapa aligns with the following whakataukī 

"He kai tahu me kikini, he kai tahu me tīhore, mā te tamaiti te iho"

“Pinch off a bit, peel off a bit, the inside is for the child” (said of the potted bird)

Our core objectives:

  • To promote better policies for children and young people.
  • To promote awareness of the causes and consequences of child poverty.
  • To ensure all activities and decisions of the group honour Te Tiriti O Waitangi.
  • To ensure all activities and decisions respect other cultural perspectives.

CPAG works to produce evidence about the causes and effects of poverty on children and their families. It looks carefully at how Government policies affect children. CPAG publishes reports, makes submissions and conducts small-scale research projects to achieve its goals.

CPAG is an independent, registered charity. It is funded entirely by grants from charitable trusts and donations from the public. CPAG does not accept funding from the proceeds of the gambling industry.

Charities Commission Registration Number : CC25387