About Us

About Us

Our Vision

An Aotearoa where all children flourish, free from poverty

Why we are here

Child Poverty Action Group (CPAG) is an independent, registered charity founded in 1994 who work to eliminate child poverty in New Zealand through research, education and advocacy.

In a country like New Zealand, with ample resources, child poverty could be eliminated completely.

Children flourish when they have the basics: nutritious food; a warm, safe home; medical attention if they are sick and a good education. Sadly, too many children in New Zealand don’t have the basics.

CPAG has over 4,000 members and supporters across New Zealand including leading academics, doctors, teachers, health workers, community workers and many others who are concerned about the high numbers of children living in low income families. 

CPAG has a large reach with regional networks in Whangarei, Auckland, Wellington, Christchurch, Nelson and Dunedin.

CPAG is funded entirely by grants from charitable trusts and donations from the public and does not accept funding from the proceeds of the gambling industry.

Our Mission

Child Poverty Action Group (CPAG) strives to achieve the elimination of child poverty in Aotearoa New Zealand. We work to provide evidence-based research about the causes and effects of poverty on children and their families, and to inform the public, policy makers, media and politicians of the changes to policy needed to reduce child poverty. 

The four pou (underlying values) within CPAG’s kaupapa

  • Mana –  We acknowledge and uphold the mana of all children.
  • Manaakitanga – We believe that our society should show respect, generosity and care for all children as taonga.
  • Kotahitanga -  We work collectively to uphold the mana of all children and to ensure they flourish.
  • Mātauranga – We believe that child centred knowledge is essential to upholding their mana and enabling them to thrive

CPAG's kaupapa aligns with the following whakataukī 

"He kai tahu me kikini, he kai tahu me tīhore, mā te tamaiti te iho"

“Pinch off a bit, peel off a bit, the inside is for the child” (said of the potted bird)

What we do

CPAG works to produce evidence about the causes and effects of poverty on children and their families. It looks carefully at how Government policies affect children. CPAG publishes reports, makes submissions and conducts small-scale research projects to achieve its goals.

CPAG speaks out on behalf of the thousands of children in New Zealand whose meagre standard of living compromises their health, education and well-being.

Do we accept donations of physical goods? 

While we are always grateful to those who wish to donate physical goods, we do not have the resources to store and distribute items such as food, furniture or clothing to families in need. As noted above, we focus on research and advocacy so systemic changes are made and no child has to rely on charity for the things they need to thrive. 

If you have items you'd like to donate, we encourage you to contact a charity in your local area such as The Salvation Army, City Mission or Women's Refuge who may be able to receive these items.