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30 Mar 2000
Child Poverty Action Group takes strong exception to the recent attempts by the IRD at social marketing. In September, October and November 1998, the IRD ran a controversial TV advertisement depicting a boy who apparently missed out on soccer because of the non-payment by his father of child support. We are particularly concerned that factual accuracy has been ignored, and children have been used inappropriately. This backgrounder is a follow up to the complaints made by CPAG in 1998, which were never resolved satisfactorily.
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